HKBU Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) 傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告) (JS2310) · 香港浸會大學收生分數與計分方法 2027

課程詳情 · Programme · JS2310

浸大傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告)

HKBU Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)

學額 Quota 70

輸入你的 DSE 成績即可按此課程計分方法估算分數，並對照往年收生。 Enter your DSE grades to estimate your score for this programme.

計算我的分數 · Calculate my score →

收生分數 · Admission scores2026

往年取錄學生的分數分佈 · Past admitted students

暫無往年收生分數（多為新課程）。No 2026 benchmark on record.

入學要求 · Entrance requirements 2027

中文 Chinese要求 Req3
英文 English要求 Req3
數學 Maths要求 Req2
公民科 CSD要求 ReqA
選修一 Elective 1要求 Req3Any
選修二 Elective 2要求 Req3Any

計分方法 · Scoring 2027

Best 5 Subjects

另有科目加權（見下方）· Some subjects carry extra weight (see below)

Chinese 中文x1.25English 英文x1.25

Band A 取錄 · Offers 2026取錄率 · Rate 5.2%

693 名 Band A 申請人中 36 人獲取錄36 of 693 Band A applicants received an offer

歷年 Band A 申請與取錄人數（2012–2026）Band A applications vs offers by year

年份
YearBand A 申請
Applicants取錄
Offers取錄率
Rate

2026693365.2%

2025487428.6%

20245576611.8%

20235787012.1%

20225387313.6%

20205608415.0%

20196628713.1%

20186559414.4%

2017867708.1%

2016113911710.3%

2015102414314.0%

2014105613212.5%

2013123913110.6%

201215441278.2%

更多資料 · More information4 部分 · 4 sections

概覽 Overview

This programme offers two majors: Journalism and Digital Media & Public Relations and Advertising. These two majors adopt broad-based admissions. Students opt for Majors and Concentrations in Year 1 Semester 1 and Semester 2 respectively. The Major allocation criteria are: DSE results, subject score of one core subject, students' choice preference and School's allocation.

A. Journalism and Digital Media Major

This major offers two concentrations: The Journalism concentration aims to prepare students for a career in Chinese-language media or international media that operate in English. The Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train digital journalists with advanced computer skills, notably in data visualization and analytics. Both concentrations share Major Core and Major Elective Courses in three areas: (1) professional journalism skills of gathering, presenting and producing news and current affairs reports; (2) conceptual understanding of the journalism profession and its role in society; and (3) the relationship between journalism and society as well as the way politics, government, business and law operate in both local and international communities. Students of the Journalism concentration can choose to specialize in one of the following four streams: Chinese Journalism, International Journalism, Broadcast Journalism or Financial Journalism, subject to resource and course quota constraints. Students of the Data and Media Communication concentration also have the option of specializing in the Financial or General Journalism. Courses in each specialization stresses the particular language and professional skills appropriate to that field. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge.

B. Public Relations and Advertising Major

Public Relations and Advertising major equips students with the professional leadership, digital and AI literacy, sustainability insight, emotional intelligence, and adaptive agility, setting them apart in the profession. The curriculum integrates creativity education with training in harnessing agentic AI, preparing graduates to thrive in the dynamic and perpetually changing communication landscape. The major offers two concentrations: The Advertising and Branding concentration hones students’ creative ideation and strategic expression, enabling them to develop powerful brand narratives and translate these into compelling, multi platform campaigns. With an emphasis on brand storytelling and innovative concept development, students are trained to leverage AI as a creative partner while ensuring their work reflects social responsibility and ethical purpose. The Public Relations concentration prepares students to become strategic communication leaders, providing expertise in managing reputations, navigating public affairs, and leading social responsibility initiatives. With a core focus on developing messaging for impact, students learn to craft communications that are persuasive, clear, and strategically aligned with organisational goals. Training in media relations, crisis communication, and digital PR equips students for successful careers in the corporate, governmental, or non profit sectors.

Double Degree Programme with the University of Queensland in Australia

Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ. Local students only need to pay HKBU local tuition fee. For more details, please visithttps://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_ug_double_degree.htmTransdisciplinary Second Majors / Second Majors The University envisions the importance of transdisciplinary innovations in response to the global challenges and offers a flexible curriculum structure that is much more agile and fits the present and yet-to-known future needs. Students of designated programmes will have the opportunity to opt for a transdisciplinary second major (TSM) / second major (SM) on top of their major. TSMs are geared for particular talent needs in Hong Kong and prepare students to pool knowledge from disciplines to excel in multiple careers, whereas SMs prepare students to gain in-depth knowledge from another discipline to complement the first major. This approach equips students not only for their careers, but also the future development of their respective fields. Seven TSMs and two SMs are launched in the 2025/26 academic year. Please clickherefor more details.

Student Learning Experiences

Students in the Journalism concentration are required to undertake a professional internship at local or international media. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions. Public Relations and Advertising Major students take up internships with local and international organisations, from “in-house” corporate communication departments of publicly-listed companies, start-ups, NGOs and public sector bodies to global public relations and advertising agencies. Through a well-established industry network, students can better equip their study life with real-world practice. Students are encouraged to go on exchange study at one of the many universities we partner with around the world. Overseas study tours and other cross-cultural learning experiences are regularly organised to broaden students’ horizons.

Career Opportunities

Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education. Graduates of Public Relations and Advertising Major are equipped to take up jobs in public relations firms and advertising agencies, and expected to become well-rounded leaders in various fields of communication. A good number of our graduates are winners of prestigious local and regional media awards. Many have obtained scholarships to pursue postgraduate studies in Hong Kong and abroad.

修讀程度 Study levelBachelor's Degree

首年學費 First-year tuitionHK$49,500

聯絡資料 ContactSchool of Communication Email: [email protected] Tel: (852) 3411 5200

官方頁面 · Official links

官方 JUPAS 頁面 Official pageJS2310 · HKBU課程網站 Programme sitecomm.hkbu.edu.hk/admission/en/home.html

常見問題 · FAQ

JS2310 2027 入學要求？ · Entrance requirements for JS2310?

浸大傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告)（JS2310）2027 年最低入學要求：中文 3、英文 3、數學 2、公民科 A、選修一 3、選修二 3。Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) (JS2310) requires Chinese L3; English L3; Maths L2; CSD LA; Elective 1 L3; Elective 2 L3.

JS2310 的分數如何計算？ · How is the JS2310 score calculated?

浸大傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告)以「Best 5 Subjects」計分，科目比重：Chinese 中文 x1.25, English 英文 x1.25。Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) uses Best 5 Subjects, with weightings: Chinese 中文 x1.25, English 英文 x1.25.

浸大其他課程 · Other HKBU programmes

JUPASCal 為免費、非官方的 JUPAS／DSE 收生計分工具，分數僅供參考，請以香港浸會大學及 JUPAS 公佈為準。A free, unofficial JUPAS / HKDSE score calculator — estimates for reference only.